Leading with Vision and Impact

Leadership is about clarity, alignment, and outcomes. I lead with a strong sense of purpose—bringing teams together across disciplines to solve complex problems, scale systems, and build meaningful, measurable experiences.

As a UX and Product executive, I guide organizations through transformation—whether that’s integrating teams after acquisitions, unifying design systems, or embedding research into product vision. My leadership is grounded in strategy, empathy, and execution.

Principles I Lead By

User-Centered, Business-Aligned
Every decision starts with user needs—but I never lose sight of business context. I partner with product and engineering to shape experiences that drive retention, efficiency, and long-term growth.

Systems Over Silos
I think in systems—from design to delivery. That means building repeatable frameworks, enabling team autonomy, and unifying product ecosystems through shared design systems and scalable UI architecture.

Empower the Team
Great teams don’t just execute—they lead. I invest in people, structure, and mentorship to create environments where designers, researchers, engineers, and content professionals thrive and grow.

Metrics Drive Decisions
From usability benchmarks to satisfaction scores and adoption metrics, I believe in tracking what matters. Clear success criteria and feedback loops keep strategy grounded in real-world impact.

Adapt with Purpose
Leadership isn’t about rigidity—it’s about responsiveness. Whether launching new products, absorbing acquired teams, or navigating change, I bring a calm, decisive approach that keeps teams aligned and focused.

How This Comes to Life

• Scaled a cross-functional UX organization from 1 to 55+ professionals, spanning UX Research, Design, UI Engineering, and Content across 7 countries

• Led the strategy and execution of a unified platform experience, consolidating 350+ acquired products into a cohesive, scalable web application

• Launched a corporate design system and React-based UI framework adopted by 600+ engineers—reducing time-to-delivery by up to 80% and improving accessibility and visual consistency across all interfaces

• Directed research-driven product strategy in partnership with Product Management—introducing metrics (SUM, NPS, CSAT) and usability testing that informed roadmap decisions and improved feature adoption

• Consolidated multiple content teams and legacy documentation platforms into a modern content delivery system—reducing support tickets by 80% and improving onboarding success

• Spearheaded internal AI enablement programs for researchers, designers, engineers, and content teams—delivering practical productivity gains while maintaining security and governance

• Partnered with executive leadership to define shared platform priorities, aligning teams around measurable success metrics and delivering stakeholder value at the business level

• Built scalable intake and prioritization systems through UX operations to manage high volume demands across brands, resulting in increased transparency, speed, and stakeholder satisfaction

• Led UX transformation efforts post-acquisition, onboarding newly acquired teams into shared practices, systems, and culture with efficiency and care

• Advocated for and implemented accessibility and global compliance standards (WCAG, GDPR, cookie consent), supporting customer trust, audit readiness, and enterprise contracts